ICICLE chose a historical townhouse built in 1894, located between the Champs-Élysées and avenue Montaigne, to open the brand’s first flagship outside China. According to Belgian architect Bernard Dubois, this place was designed in the following way: “The interior design makes extensive use of solid, natural materials, with eco-awareness and durability in mind.” Pure white hues, rich earth tones and wood shades are conveyed by organic materials of highest quality. The architectural lines intertwine Chinese and European traditions in a play of similarities and differences. A unique alliance that resonates through a minimalistic design.