girl in green topgirl in green top
 

Step into Olympics season with the Greatest of Ease. The ICICLE 2024 Summer wardrobe features cooling cuts, breathable fabrics, and weaving innovations for the freshest energy this summer.

girl in suit with two glasses of water

Warm is the New Cool

Stand up and close your eyes. Summon all energy in your body and drink a warm drink. Yes, that’s right, a warm drink. Repeat three times a day.

Need cooling off? Say no to ice cold drinks. Though counterintuitive, the science shows drinking hot beverages when in a hot environment will actually help you cool down. Embrace the soothing warmth of herbal tea, for extra points towards digestion and relaxation.

Carry your favourite blend in an ICICLE Bottle Bag, designed for on-the-go hydration.

sneakers close-up

Walking on Water

Designed with an upper made from IP EVA (20% bio-sourced sugar cane) and recycled rubber, the Tao sneaker features a unique perforated design to take you from city streets to rocky coastlines. Water poses no challenge!

Its name, 道, refers to the central concept of Taoism meaning ‘the way’, and underlines the shoe’s design philosophy; flexibility, come rain or shine.

Remember, the journey is the destination.

girl holding watermelon

Green is the Coolest Colour

When the summer heat begins to rise, we take to the forest, seeking refuge under a canopy of cooling leaves. So, don your green attire this summer! It’s not just a fashion statement; it’s a vitality booster and detoxifier while keeping you cool as a cucumber.

Take a stroll in nature, hug a tree, or simply enjoy the refreshing shade of a tropical jungle. Remember, green isn’t just a color—it’s a lifestyle. Balance, vitality, and detoxification—all wrapped in one leafy package.

girl with bucket hat

Keep your Yang in Check

If Spring is all about making plans and emerging from winter hibernation, summer is the time when we put those plans into action, feeling motivated and full of energy. With longer days and more sunlight, you’re bound to be active for longer periods of time./p>

But remember to not overdo it. Keep your extroversion in balance with a little introverted ‘me time’ every now and then. Your body will thank you for it.

The Limited Edition “Alternative Games” Card Set with Inès Mélia is available to pick-up from Parisian Boutiques.

35 AVENUE GEORGE V, PARIS 8
50 FAUBOURG SAINT-HONORÉ, PARIS 8
LE BON MARCHÉ, PARIS 7


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