THE THIRD CHAPTER OF THE “PURPOSE“ EXPERIENCE HIGHLIGHTS THE VIRTUES OF RESPONSIBLE DENIM: SUSTAINABLE AND FUNCTIONAL, IT STANDS THE TEST OF TIME.
50 Faubourg Saint-Honoré, Paris 8
35 avenue George V, Paris 8
Le Bon Marché, Paris 7
EASY YET CONSCIOUS
Denim is a urban wardrobe essential. It embodies easy sophistication for contemporary women who live life on their own terms. To meet their needs, while respecting the environment, ICICLE has developed new natural innovations offering a responsible alternative to traditional denim.
Certified by British charity 'Ellen MacArthur Foundation' within the context of the 'Jeans Redesign' project, a patented technology drastically reduces water and energy consumption to create the EARTH DENIM line. Organic cotton jackets, jumpsuits, pants, and skirts which are either undyed or vegetably dyed with natural indigo offer a soft and durable wearing experience.
DENIM EMBROIDERIES
Denim and upcycling expert, Superstitch, is ICICLE’s guest in June 2023. Get your favourite denim pieces embroidered with a name, initials, a sweet sentiment or even a short poem, and find their life extended with loving value.
Cap, jeans, or jacket — whatever the brand —, bring your denim piece into our stores and enjoy complimentary embroidery.
Small service, big statement: an original gift idea for Mother’s Day, Father’s Day, a birthday or any other celebration.
Complimentary Embroideries | Superstitch
_ Saturday, 3 June at 50 Faubourg Saint-Honoré
_ Saturday, 10 June at 35 avenue George V
_ Saturday, 17 June at Le Bon Marché
_ Sunday, 18 June at Le Bon Marché
BLANCA MIRÓ
Tastemaker Blanca Miró wears the EARTH DENIM skirt on multiple occasions, from weekend getaways to city strolls. Her playful approach to fashion and tableware curation is distinctive and inspiring to a worldwide creative community.
DOLORÈS DOLL
An entrepreneur and a mother, Dolorès Doll embodies effortless chic. Relaxed yet refined, she chooses the EARTH DENIM. Comfortable and durable, ICICLE’s denim stands the test of time. For a sophisticated yet casual look, mix and match pieces into a total denim look in various shades of blue.
50 FAUBOURG SAINT-HONORÉ, PARIS 8
35 AVENUE GEORGE V, PARIS 8
LE BON MARCHÉ, PARIS 7
THE ICICLE PURPOSE EDITIONS