Icicle
AUTUMN/WINTER 2025 CAMPAIGN

AT HOME IN NATURE

Taking as its backdrop the huge skies and towering reeds of Berchères-sur-Vesgre,
the Autumn/Winter 2025 campaign situates ICICLE’s collection in its proper home: Nature.

MADE IN EARTH

We are where we are made, and ICICLE is Made in Earth. Nature is home, teacher, a source of inspiration and material and the theatre in which our clothes perform their roles.
The campaign’s naturally weatherproof Dew trench coat, with its biometric weave, is a testament to this relationship.

Discover the women's collection

PHILOSOPHY

Harmony between mankind and earth is one of the central principles of Chinese thought.
From it emerges ICICLE’s mission: to create clothes that serve mankind and earth in equal measure.

Man is a part of nature, and nature a part of man, and it is our responsibility to create collections that are mindful of this fragile codependence. If man is a reflection of nature, then what is beautiful must also be timeless.

ICICLE employs a circular model of fashion production, creating collections using natural fibres and striving to preserve their character so that they can be reused or recycled.

This is the meaning of Made in Earth.

Discover the men's collection
Discover the men's collection
Women